About This Course
In today’s tech-driven global economy, trademarks may be a company’s most important asset. By marketing products virtually, start-ups can quickly reach customers in foreign countries at a click. But how to ensure that a client’s trademarks are protected abroad? And how to do it cost-effectively?
This CLE course will explain how to establish and maintain trademark rights globally through an understanding of global treaties. How to craft an effective strategy and enforce and defend trademark rights across regardless of location will be presented as will an understanding of national and regional registration rules.