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  • Description

    Marketing yourself as a lawyer can create confusing ethical dilemmas. This CLE course will address the correct balance of advertising, social media and video and client engagement used to grow your practice.

    The course will differentiate between advertisements and solicitations and explain the importance of the distinction. The issues of trade names and compliance with the latest rules will be addressed.

  • Instructor Bio

    John Zaher

    John Charles Zaher (John C. Zaher) is the founder of an award-winning communications firm and is a licensed attorney, who has earned several higher education degrees. With extensive experience in political and community affairs, his professional background extends from the Suffolk County District Attorney’s Office, the Nassau County Executive’s Office and the 1992 and 1994 campaigns for Rick Lazio to community affairs and government relations in the cable television industry, as well as teaching political science, history and business law at local colleges. He has written several published articles focused on local politics and public policy and won several communications awards.

    He serves as CEO of The Public Relations and Marketing Group, LLC and its corporate divisions, which provide services to corporations, law firms, government entities, professional service businesses and political candidates, among other industries.

    Outside his professional life, John is the proud father of two girls. In his free time, he enjoys playing, coaching and watching his girls play sports. He also enjoys playing golf, skiing, running, hiking, biking, swimming, and other outdoor activities. When it comes time to relax, you’ll find him reading about U.S. history, watching documentaries and comedies. He also enjoys going to live concerts, theatrical performances and comedy shows. Taking long rides and exploring new places is also high on his list of his leisure activities.

    Brad Swezey

    President of JustSmallBiz Marketing: 20+ years experience in marketing and PR helping businesses with 1-20 employees get more clients by giving them the marketing tools usually available to larger companies.