"Ambush Marketing" and the Olympic Games: Drawing the Lines for Advertisers, Official Sponsors, and Rights Holders

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About This Course

It’s been said that the biggest winner in any Super Bowl is not the teams, but the advertisers. The marketing race that has sprung up in international sporting events such as the Olympic Games, the FIFA World Cup and the Super Bowl has almost eclipsed the games themselves and the stakes are only getting higher. This CLE course will explain the battle between official even sponsors and non-sponsoring brands and how exclusive rights owners can legally protect their investment. With specific reference to the 2016 Olympic Games in Brazil, presenter Christopher Chase of Frankfurt Kurnit will explain how brands can specifically reference events, permissible symbols marketers can use and the laws governing ambush marketing. The course will use real-world cases and recent examples of enforcement to illustrate various issues, explain how authorization for symbols is granted and the guidelines under which non-sponsor can legally associate with an event.

Topics include:

  • defining ambush marketing
  • real-world cases and recent enforcement examples
  • when can a non-sponsor legally associate with an event
  • getting authorization to use event symbols and other intellectual property
  • how exclusive sponsors and other rights holders can protect their investments
  • Brazil's World Cup General Law, Brazil's Olympic Act, and other event-based regulations
  • planning for the 2016 Olympic Games
  • and much more...
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