This CLE course explores how attorneys can expand their visibility and client base while remaining fully compliant with professional responsibility rules governing advertising and solicitation. The program provides a clear overview of the regulatory landscape and offers practical direction on structuring marketing initiatives that align with ethical obligations.

Participants will review common risk areas across both traditional outreach and digital channels, with a focus on avoiding misleading communications and improper solicitation. The course also covers effective, compliant approaches to developing marketing content, maintaining a professional presence on platforms such as LinkedIn, and implementing website and search optimization strategies within the bounds of applicable rules.

In addition, the program addresses modern considerations, including the use of artificial intelligence in marketing workflows. Attendees will gain insight into the ethical duties implicated by AI-generated content, including oversight, accuracy, and accountability, along with best practices for integrating these tools into a law firm’s marketing strategy without exposing the practice to unnecessary risk.