Native Advertising and Brand Integration into Content: Navigating the Issues and Liabilities

Anyone who reads the names on the average sports stadium today knows—advertising is everywhere. Media placement has gone beyond radio and TV spots and pervades every aspect of media from content to entertainment to websites. The pressure this creates on content providers to distinguish between advertising and editorial is intense and there are inherent risks for both publishers and brands. This CLE course will explain the developing trends in brand integration and sponsored content, th... More Info