This CLE course offers a comprehensive overview of the legal framework and litigation strategies involved in class actions challenging deceptive consumer labeling. Attendees will delve into key pleading requirements under Rule 12(b)(6), including how to effectively allege claims based on the “reasonable consumer” standard. The program will analyze the evidentiary significance of front-of-package statements in contrast with back-label disclaimers and examine how ambiguity in labeling can influence judicial interpretation.

The course also explores common defense strategies—such as safe harbor doctrines and federal preemption—and provides guidance on countering these arguments through relevant case law. With a particular emphasis on decisions from the Ninth Circuit and other influential courts, participants will gain actionable tools for drafting complaints, anticipating procedural hurdles, and strengthening their cases against dismissal. Ideal for attorneys working in the areas of consumer protection, false advertising, or class action litigation, this program combines substantive legal instruction with practical litigation techniques to support more effective advocacy on behalf of misled consumers.