Missouri MCLE - Media and Advertising Courses
This is a listing of Media and Advertising CLE Courses for Missouri. Please make your selection below of Missouri CLE courses. Click "Add To Cart" to purchase Individual CLE Courses. For more information about a particular CLE course, click on the "More Info" link. Click the "Preview" button to view a short preview of the course.
Missouri MCLE
Accreditation Info
Missouri attorneys may earn all 15 credits from the United Institute for Continuing Legal Education. To view our full accreditation details please .
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On-DemandOnline & iOS/Android App
Trademark Basics for Corporate Counsel
The acquisition, protection and licensing of trademarks rights, whether for new products or ventures, is an essential element in any business venture. This CLE course, presented by Frankfurt Kurnit’s Catherine M.C. Farrelly and Donna A. Tobin will explain trademark essentials such as how to obtain a trademark, enforcements to prevent loss of rights including issues of “genericide”, infringement monitoring, benefits, corporate transactions, license drafting, international licenses, recent decisio... More Info
$291.25General Credits -
On-DemandOnline & iOS/Android App
Website Terms of Use and Privacy Policies
The always agreed to but rarely read Terms of Use or Terms of Service purport to act as a contract between a website sponsor and the user. The contract is essential to website sponsors, particularly to those where goods are sold, but are only enforceable under specific conditions. This 3 part CLE course will begin with the contractual terms that muse be included in the Terms of Use and will then briefly discuss procedures to ensure the Terms of use are effective under precedents of the federal d... More Info
$291.25General Credits -
On-DemandOnline & iOS/Android App
Now I Know My SDKs: Legal Considerations for Use of Tracking Tech for Analytics & Advertising
This CLE course, presented by Frankfurt Kurnit, will explore issues of privacy and advertising as they relate to Software Development Kits (SDK’s) and other tracking technology in today’s apps. The course will do a deep dive in SDK’s and explain how they are used for analytics and advertising as well as the type of notice and choice they require. Whether they might lead to lawsuits, PR concerns, and privacy as well as negotiating contracts for their use will all be addressed. More Info
$291.3General Credits -
On-DemandOnline & iOS/Android App
Stranger Than Fiction 2.0: True Crime Legal Issues
The entertainment industry has made true crime a subject of popular fascination. But as production companies look to push the envelope to keep the audience entertained, it’s important to assess the various pitfalls and analyze risk. This CLE course will explain the legal issues surrounding using real-life events for entertainment and how to adapt true crime for a mass audience. The course will review strategies for negotiating with law enforcement including obtaining access and materials. Mana... More Info
$291.3General Credits -
On-DemandOnline & iOS/Android App
Sports Marketing & Media's Top Legal Issues: Analyzing the Past and Preparing for the Future
The marketing machine surrounding sporting events is dynamic and lucrative. Yet even the most experienced marketers can find themselves in legal trouble when marketing around sports. Complicated governing body rules, the nuances of local practices and the increasingly detailed and evolving intellectual property laws can all serve to trip up marketing professionals. Mistakes can derail deals, destroy relationships and result in expensive disputes. With so much at stake, agencies, individuals, b... More Info
$291.4General Credits -
On-DemandOnline & iOS/Android App
Unfair, Deceptive, or Abusive Acts or Practices: “I’ll Know It When I See It…”
One of the most important regulations in the mortgage industry, UDAAP or Unfair, Deceptive, or Abusive Acts or Practices impacts every other lending regulation including marketing, fair lending, licensing and communication). It also impacts every aspect of the lending cycle. The regulation, however, is fairly subjective and difficult to defend against. This CLE course will explain how the regulation operates in practice and provide critical knowledge for lending and real estate lawyers... More Info
$291.4General Credits -
On-DemandOnline & iOS/Android App
"Ambush Marketing" and the Olympic Games: Drawing the Lines for Advertisers, Official Sponsors, and Rights Holders
It’s been said that the biggest winner in any Super Bowl is not the teams, but the advertisers. The marketing race that has sprung up in international sporting events such as the Olympic Games, the FIFA World Cup and the Super Bowl has almost eclipsed the games themselves and the stakes are only getting higher. This CLE course will explain the battle between official even sponsors and non-sponsoring brands and how exclusive rights owners can legally protect their investment. With specific refe... More Info
$551.5General Credits -
On-DemandOnline & iOS/Android App
A Funny Thing Happened on the Way to the Courthouse
“Are they serious?” It’s supposed to be easy to answer whether an advertisement is being facetious or not. It’s supposed to be clear. But what if what the elements the advertiser assumes is obvious “puffery” is not so clear to the consumer? How do you ensure your humor has the consumer laughing and not insisting that you substantiate your claims? Rick Kurnit addresses all of this and more in this enjoyable CLE course which outlines both sides of the comedic divide. The course will explain how to... More Info
$551.5General Credits -
On-DemandOnline & iOS/Android App
Beyond the Printed Page: An Overview of Licensing Comic Book Properties to the Film, Television Industries
Some of the most popular movies, toys, television shows and videogames on the market today are based on comic books and their heroes. As their popularity grows, they are also the perfect targets for unlicensed derivative products such as fan art and merchandise, which generally results in infringement suits. This CLE course, designed to provide a look into the key issues involved in merchandise licensing of comic book properties will discuss how to preserve chain of title, audiovisual agreements... More Info
$551.5General Credits -
On-DemandOnline & iOS/Android App
Deflategate & The Limits of Commissioner Power
The uproar over deflated footballs in the 2015 AFC Championship Game marked a turning point in the once all-consuming power of sports league commissioners. The involvement of Super Bowl quarterback and media darling Tom Brady only drew further public attention to legal issues such as contract, labor, arbitration, mediation and procedural law all raised by the incident and legal battle that followed. This CLE course, presented by sports attorney Robert Boland, will discuss all of these issues as... More Info
$551.5General Credits
