About This Course
This CLE program offers attorneys a practical overview of trademark selection, protection, and enforcement across the brand lifecycle.
It covers core principles of protectability, including distinctiveness and common pitfalls with weak marks, and compares common law rights with federal registration. The program also addresses clearance mistakes, modern naming risks, and effective strategies for assessing trademark availability.
Attendees will learn practical approaches to identifying infringement and enforcing rights online, from initial monitoring through litigation. The course concludes with key business consequences of inadequate protection, including rebranding costs and loss of goodwill.
