A Funny Thing Happened on the Way to the Courthouse

Accreditation Wreath Icon AL
SKU: ADV100
All Courses Available iOS/Android Web

All Courses Available iOS/Android Web

About This Course

“Are they serious?” It’s supposed to be easy to answer whether an advertisement is being facetious or not. It’s supposed to be clear. But what if what the elements the advertiser assumes is obvious “puffery” is not so clear to the consumer? How do you ensure your humor has the consumer laughing and not insisting that you substantiate your claims? Rick Kurnit addresses all of this and more in this enjoyable CLE course which outlines both sides of the comedic divide. The course will explain how to analyze puffery and how demonstrations, endorsements and surveys change intent within the context of humor.
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