Native Advertising and Brand Integration into Content: Navigating the Issues and Liabilities

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All Courses Available iOS/Android Web

All Courses Available iOS/Android Web

About This Course

Anyone who reads the names on the average sports stadium today knows—advertising is everywhere. Media placement has gone beyond radio and TV spots and pervades every aspect of media from content to entertainment to websites. The pressure this creates on content providers to distinguish between advertising and editorial is intense and there are inherent risks for both publishers and brands.

This CLE course will explain the developing trends in brand integration and sponsored content, the potential liabilities including the Lanham Act liability, best practices to follow in native advertising, legal department oversight, and publicity claims. The course will also review recent cases and applicable regulatory changes.

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