A Legal Guide to Social Media Advertising around the Globe

Accreditation Wreath Icon AL
SKU: ADV2300
All Courses Available iOS/Android Web

All Courses Available iOS/Android Web

About This Course

Social media has become the go-to source for information, news, current events, and personal communication. It has also emerged as a powerful tool for advertisers and marketers to target and reach wide swathes of customers with ease. The FTC, racing to keep up with emerging technologies, has a series of guidelines to regulate advertiser behavior. This CLE course will explain those guidelines and present case studies to illustrate their enforcement. Transparency, sponsorship, affiliate marketing, targeted content to minors, user-generated content and promotional marketing will all be discussed.
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