Branding and Business, with a Primer on Non-Use Due to Covid-19

Accreditation Wreath Icon AL
SKU: BUS7100
All Courses Available iOS/Android Web

All Courses Available iOS/Android Web

About This Course

Selecting a distinctive brand for a business’s services and products requires creativity and skill. This CLE course will help businesses as well as their counsels on the key elements to consider as well as how to protect the brands once they’re created. Federal and state trademark registration issues will also be discussed, as well as how to assess branding as a business grows and develops. Brand growth potential and strategies for preventing infringement will also be discussed.

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