Gamification, Social Media, and Digital Communications Perspectives

Accreditation Wreath Icon AL
SKU: SEC006
All Courses Available iOS/Android Web

All Courses Available iOS/Android Web

About This Course

Gamification and social media have the potential to capture investors’ attention and influence their behavior. This CLE course will explain FINRA’s view on the dynamic world of digital communications as well as the risks and benefits of gamification features on broker-dealers’ apps and websites.

The course will consider the impact on notifications and alerts, digital marketing and the impact of social media, particularly during the pandemic and beyond.

The course will explain how the financial services industry is employing the techniques of gamification in mobile apps and other online platforms and how FINRA’s communication rules apply. Recent notices and guidance pertaining to these issues will be presented as well.

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