Legal Compliance for Cause Marketing Campaigns

Accreditation Wreath Icon AL
SKU: AM200
All Courses Available iOS/Android Web

All Courses Available iOS/Android Web

About This Course

Charitable causes are all the rage these days—from celebrity advocates to company endorsements, the support of and donation to charities have become standard fare. It’s good for publicity, good for exposure and presumably, helps people. But contributions to charitable causes are not a like free parking—legal boundaries are not voluntary. As a result, state and federal regulators keep a sharp eye on commercial co-ventures, ensuring that both the charities and the companies involved are staying on the straight and narrow. But in a global marketplace where brand managers must understand and comply with a slew of complicated and sometimes contradictory state laws, compliance is ever more complicated. Frankfurt Kurnit’s Terri Seligman and Sujin Kim provide a one-hour CLE course on everything charities and companies need to know to comply with legal standards. Included in the course is:
  • An explanation of commercial co-ventures
  • A review of charitable registration requirements
  • A review of the clauses needed to include in co-venture agreements
  • Required advertising disclosures
  • A review of enforcement actions and penalties
  • The Impact of social media and mobile technologies
  • Promotion revision requirements
  • Public relations
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