Oh Brave Commercial New World: The New Reality of Name, Image, and Likeness in Collegiate Athletics

Accreditation Wreath Icon AL
SKU: SPL2600
All Courses Available iOS/Android Web

All Courses Available iOS/Android Web

About This Course

This CLE course serves to clear up the misunderstanding surrounding the recently enacted laws that permits college athletes to earn money from the use of their Name, Image & Likeness (NIL) without risking their college eligibility. While there are some restrictions, the response of the NCAA in lifting their rules, even in states where the law wasn’t passed, enabled collegiate athletes, previously barred from endorsements or other earnings, to pursue opportunities much the way professional athletes do.

The course will benefit university lawyers, practitioners and transactional attorneys as well as aspiring representatives of athletes and sports fans. The course will explain how the change in law came about both with regards to shifts in jurisprudence (O’Bannon v. NCAA) and state law making. With legislation passed in more than half the states, the differentiations in the law and the still relevant but weakening role of the NCAA, the course will offer guidance to attorneys as well as practical lessons from the presenter, who helped craft one of these statutes and implement the NIL policies.

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