Protecting Your Brand During a Pandemic

Accreditation Wreath Icon AL
SKU: IP7300
All Courses Available iOS/Android Web

All Courses Available iOS/Android Web

About This Course

Covid-19 has damaged businesses across markets, wreaking financial as well as organizational havoc. This CLE course will address strategies to protect your business and its image against harm in a time when deadlines are delayed, licensing opportunities are cancelled and everything is uncertain. The course will present leading trademark and brand management lawyers who will provide tips for safeguarding your image in times of crises. The course is directed to both attorneys and others who are responsible for a company’s trademark portfolio.

Specific areas to be addressed include navigating force majeure in times of health restrictions, utilizing litigation to enforce right when courts deem infringement non-emergent, preventing rights abandonment when use is impossible and how to utilize downtime. How Corona is impacting enforcement, developing Brexit strategies for EUTM’s and UK-owned domains, dispensation benefits and trademark assessment will all be addressed.

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