Sports Marketing & Media's Top Legal Issues

Accreditation Wreath Icon AL
SKU: ADV2800
All Courses Available iOS/Android Web

All Courses Available iOS/Android Web

About This Course

Marketing around sporting events is a well-known and often powerful tool in media planning. But recent incidents have shown that even experienced marketers can find themselves in legal trouble when implementing marketing campaigns around sporting events. Such issues may arise from a misunderstanding of governing body rules, changing intellectual property rules, local practices and culture and other missteps can damage and sometimes sever relationships and lead to costly disputes. This CLE course, presented by Frankfurt Kurnit’s Christopher Chase, will offer a comprehensive review what brands, properties, agencies and athletes need to know to avoid exposing themselves to risk. Called 18 for ’18, the course will review 18 legal issues that arose in last year related to the sports marketing and media industry, as well as a view of issues that will be relevant in the future. The course will explore such issues as: • Marketing at international events and competitions • FIFA rules • When national teams and individuals collide • Athletic apparel issues • Copyright and trademark disputes • Problematic promotions • Sports gambling legalization
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