As businesses increasingly rely on creative content, digital assets, and AI-generated materials, establishing clear intellectual property ownership is essential to protecting commercial value and avoiding costly disputes. Yet many companies lack the agreements and documentation necessary to establish ownership of their brands, content, software, and other assets.

This CLE examines common chain-of-title issues involving contractor-created works, agency agreements, AI-assisted content, and digital replica and likeness rights. The presenter also addresses the limitations of trademark registration in establishing ownership of a company's broader intellectual property portfolio.

Attendees will gain practical tools for identifying ownership gaps, conducting effective intellectual property diligence, and preparing clients for licensing, investment, and other commercial transactions.