Lecturer Bios
John Charles Zaher, Esq.
John Charles Zaher (John C. Zaher) is the founder of an award-winning communications firm and is a licensed attorney, who has earned several higher education degrees. With extensive experience in political and community affairs, his professional background extends from the Suffolk County District Attorney’s Office, the Nassau County Executive’s Office and the 1992 and 1994 campaigns for Rick Lazio to community affairs and government relations in the cable television industry, as well as teaching political science, history and business law at local colleges. He has written several published articles focused on local politics and public policy and won several communications awards.
He serves as CEO of The Public Relations and Marketing Group, LLC and its corporate divisions, which provide services to corporations, law firms, government entities, professional service businesses and political candidates, among other industries.
Outside his professional life, John is the proud father of two girls. In his free time, he enjoys playing, coaching and watching his girls play sports. He also enjoys playing golf, skiing, running, hiking, biking, swimming, and other outdoor activities. When it comes time to relax, you’ll find him reading about U.S. history, watching documentaries and comedies. He also enjoys going to live concerts, theatrical performances and comedy shows. Taking long rides and exploring new places is also high on his list of his leisure activities.
Edith Reinhardt
For 20+ years, Edie has specialized in working with professionals to showcase their expertise through writing and speaking. As a marketer, publisher and former practicing attorney, she believes strongly in the power of content to demonstrate a firm’s unique value and build trust with an audience. Great content is at the core of successful marketing and she helps firms maximize their content to attract and retain clients and stand out from the competition. Her services include content development, strategic marketing plans, marketing communications, and social media.
Prior to starting her own consulting business, Edie practiced law at a mid-sized law firm before focusing on publishing and communications. Her experience includes working in editorial, marketing and business roles within professional media companies such as Thomson and ALM. As a result, she brings clients a distinctive perspective on content creation and distribution. Her strength lies in her deep understanding of every aspect of creating, marketing and leveraging content to maximize results.
Edie’s specialty is B2B marketing. With her background, she has a particular affinity for working with professional service firms. Her client base includes legal, accounting, and financial firms as well as business consultants.
Active in the industry, Edie is former Executive Vice President and current member of the Public Relations Professionals of Long Island. She is also a member of the Legal Marketing Association and Social Media Association. In addition, Edie has maintained her connection to the legal profession in various volunteer roles, including as former chair of the Women in the Law Committee and Attorney-Accountant Committee of the Nassau County Bar Association and contributing writer for the Nassau Suffolk Law Services’s monthly newsletter.
In 2017, she received the Excellence in Communication Award from Long Island Business News. Edie also speaks, writes and blogs regularly, providing tips on how to make the most of your marketing resources.
One of the best parts of her job is being able to learn something new every day. Edie loves to discover people’s stories. If she wasn’t a marketer, she would probably be a historian. Away from work, she’s a book lover (both eBook and print) and enjoys nature and travel. She and her husband have visited close to 30 national parks plus countless other natural wonders inside and outside the US. They share their home with 2 rescued cats with big attitudes.
