CLE Course Details

"Ambush Marketing" and the Olympic Games: Drawing the Lines for Advertisers, Official Sponsors, and Rights Holders

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Price: $55
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  • Description

    It’s been said that the biggest winner in any Super Bowl is not the teams, but the advertisers. The marketing race that has sprung up in international sporting events such as the Olympic Games, the FIFA World Cup and the Super Bowl has almost eclipsed the games themselves and the stakes are only getting higher. This CLE course will explain the battle between official even sponsors and non-sponsoring brands and how exclusive rights owners can legally protect their investment. With specific reference to the 2016 Olympic Games in Brazil, presenter Christopher Chase of Frankfurt Kurnit will explain how brands can specifically reference events, permissible symbols marketers can use and the laws governing ambush marketing. The course will use real-world cases and recent examples of enforcement to illustrate various issues, explain how authorization for symbols is granted and the guidelines under which non-sponsor can legally associate with an event.

    Topics include:

    • defining ambush marketing
    • real-world cases and recent enforcement examples
    • when can a non-sponsor legally associate with an event
    • getting authorization to use event symbols and other intellectual property
    • how exclusive sponsors and other rights holders can protect their investments
    • Brazil's World Cup General Law, Brazil's Olympic Act, and other event-based regulations
    • planning for the 2016 Olympic Games
    • and much more...
  • Instructor Bio

    Christopher Chase

    Christopher R. Chase is a partner at Frankfurt Kurnit where he practices intellectual property, advertising, sports, and entertainment law.

    He counsels entities and individuals in the advertising and entertainment industries on all aspects of their businesses, including rights clearance (such as copyright, trademark, and rights of publicity), regulatory matters, and risk assessment. He structures and negotiates creative services agreements, commercial production agreements, brand and celebrity licensing agreements, sponsorship and event promotion agreements, celebrity talent and on-camera agreements, content distribution agreements, media agreements, and content releases and licenses. He also counsels clients regarding potential and actual litigations arising out of commercials, print advertisements, sweepstakes, contests, and other promotions, magazines, films, television productions, and websites. Further, he has vast experience addressing music issues, including structuring and negotiating master use and sync licenses for commercials, video games, television productions, and films, music distribution agreements, artist/band services, appearance, and promotion agreements, and concert sponsorships.

    Additionally, he works with numerous clients in the sports industry, including counseling a major sports league on branded entertainment, intellectual property, and promotional matters, advising both sponsors and properties on the structure and negotiation of sponsorship and endorsement arrangements, counseling agency clients that activate sponsors’ marketing campaigns, advising major sports apparel and footwear companies on marketing campaigns, and counseling a major University on its media rights agreement in the wake of the athletic conference realignment. Mr. Chase has been quoted in Sports Business Journal on various legal issues and is a founder of the firm's sports law group.

    Mr. Chase’s practice also includes counseling entertainment, advertising, sports, media, and fashion industry clients on the clearance, selection, maintenance, and enforcement of trademarks worldwide, as well as prosecuting trademark applications before the U.S. Patent and Trademark Office and participating in actions before the Trademark Trial and Appeal Board.

    Mr. Chase is a member of the Entertainment, Arts and Sports Law Section of the New York State Bar Association, the Sports Lawyers Association, the International Trademark Association and the Copyright Society of the U.S.A. He was a member of the editorial board for the Journal of Sponsorship. Prior to joining Frankfurt Kurnit, Mr. Chase was a litigation associate at Clifford Chance Rogers & Wells LLP.

    Mr. Chase is also an accomplished author. His publications include "To Shred or Not To Shred: Document Destruction Policies and the Federal Obstruction of Justice Statutes," which was cited by Chief Justice Rehnquist in the Supreme Court's seminal Arthur Andersen v. United States decision (544 U.S. 696 (2005)), "A Moral Dilemma: Morals Clauses in Endorsement Contracts", which appeared in Sports Litigation Alert (Volume 6, Issue 6, April 10, 2009), and "Fighting for What’s Left of Exclusivity: Strategies To Protect the Exclusivity of Sponsors in the Sports Industry," which appeared in the August 2010 issue of the Journal of Sponsorship. Mr. Chase is an adjunct professor at Fordham University School of Law and the Parsons, New School of Design.