Gamification, Mobile Apps and Digital Engagement

Accreditation Wreath Icon AL
All Courses Available iOS/Android Web

All Courses Available iOS/Android Web

About This Course

This CLE course will offer insights into the increasingly dynamic world of digital engagement practices including broker dealers’ mobile apps, gamification, marketing and online platforms.

The course will explain how regulatory and compliance experts are addressing the rising use of data analytics to initiate digital communication. Risks and benefits of digital engagement features as well as how to effectively supervise these features will be presented as will the ways in which the financial services industry is currently employing gamification techniques in online platforms and mobile apps.

The course will analyze the risks and benefits of gamification for investors and explain how FINRA’s rules of communication may apply to notifications, alerts, mobile apps and other types of digital communication.

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