Advertising After Operation Full Disclosure: The FTC’s New Focus on Disclosures in Advertising

Accreditation Wreath Icon AL
SKU: ADV1100
All Courses Available iOS/Android Web

All Courses Available iOS/Android Web

About This Course

For the second time in two years, the Federal Trade Commission distributed warnings to advertisers admonishing them for producing disclosures that are not sufficiently clear and conspicuous. Dubbed Operation Full Disclosure it provided warnings and guidance to more than sixty national advertisers in relation to both print and television. In this CLE course, presented by one of the country’s leading advertising law experts, you will learn what Operation Full Disclosure seeks to accomplish and why. The course will explain the FTC’s focus on disclosures in national advertising and how to ensure agencies comply with its guidelines. Making clear and conspicuous advertising, online disclosures including small space ads and hyperlinks, the efficacy of disclosures and strategies to avoid disclosure traps will all be included.

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