Global Advertising: Advertising Law in the UK

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All Courses Available iOS/Android Web

All Courses Available iOS/Android Web

About This Course

The globalization of marketing took a giant leap forward with the prominence of web-based advertising tools. This has not only resulted in a complete overhaul of the types of advertising campaigns launched, but how those campaigns reach the various markets, particularly those outside the US, such as the United Kingdom. This CLE course, co sponsored by the Global Advertising Lawyers Alliance, will offer a comprehensive review of the rules which govern marketing and advertising to global consumers, specifically those in the UK. The course will also pay special attention to social media, now a widely-used marketing tool that often defies industry norms.
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