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  • Description
    Online marketing has erased national borders as campaigns must appeal to a broader, international target audience. This CLE course, co-sponsored by the Global Advertising Lawyers Alliance, will explain the rules governing global advertising particularly in Mexico, with a special focus on issues related to social media.
  • Instructor Bio

    Jeffrey Greenbaum

    Managing Partner of Frankfurt Kurnit since 2010, Jeffrey A. Greenbaum is one of the country’s leading advertising lawyers. He is a partner in the firm's Advertising, Marketing & Public Relations Group and has extensive experience representing advertisers, advertising agencies, and media companies on advertising, marketing, branded entertainment, and intellectual property matters. Best Lawyers named him "Advertising Lawyer of the Year" in the New York metro area for 2015.

    Mr. Greenbaum advises clients on a wide variety of advertising-related matters, including advertising regulation, rights clearance, agency/client contracts, production contracts, e-commerce, consumer privacy, sweepstakes and contests, union issues, network clearance, and global advertising clearance. He also regularly represents advertisers in connection with advertising litigation, including federal, state, and local regulatory investigations, as well as before the National Advertising Division and other self-regulatory organizations.

    Mr. Greenbaum is also the Chairman of the Global Advertising Lawyers Alliance, a network of independent law firms around the world with expertise in advertising law.

    He is also a Director of the Brand Activation Association (formerly, the PMA), and has also served as a member of the BAA's Executive Committee. He is also a member of the BAA's Government and Legal Affairs Committee. He was also Co-Chair of the 2007 PMA law conference.

    Mr. Greenbaum has previously served as chair of the Committee on Consumer Affairs of the New York City Bar. For more than a decade, he has also chaired the New York City Bar’s annual “Hot Topics in Advertising” program. He has also served on the INTA Nontraditional Marks Committee and is a member of ASIPI.

    Mr. Greenbaum is a frequent speaker on advertising issues. He has spoken at the Federal Trade Commission’s "Protecting Kids' Privacy Online" workshop, the "FTC at 100" workshop, the FTC's "Rebate Debate" workshop, and at the FTC's "Green Lights and Red Flags: FTC/BBB Rules of the Road for Advertisers" program. He has also spoken at conferences and programs sponsored by the National Advertising Division, the Association of National Advertisers, the Brand Activation Association, the National Advertising Review Council, the Electronic Retailing Self-Regulation Program, the Electronic Retailing Association, INTA, the Intellectual Property Owners Association, the Association of Independent Commercial Producers, the American Intellectual Property Law Association, ASIPI, ALI/ABA, the Association of Corporate Counsel, the American Bar Association, the New York City Bar, the New York County Lawyers Association, the New York State Bar Association, the Washington State Bar Association, and others.

    Mr. Greenbaum is a member of the Dean's Advisory Council at the University of Michigan Law School. He has served as an adjunct faculty member at Parsons School of Design. He has also spoken at programs sponsored by Columbia University, New York University, New York Law School, Brandeis University, and University of Kansas.

    Mr. Greenbaum has been quoted in publications such as The New York Times, The Washington Post, Bloomberg, Advertising Age, Adweek, Creativity, Marketing News, Digiday, Sports Business Global, Kiplinger, Media Post, Electronic Retailer, Advertising Compliance Service, LA Biz Journal, The National Law Journal, Antitrust, and Corporate Counsel. He has appeared on the CBS "Early Show" and Bloomberg Law. He is the author of the chapter "Specific Corporate Compliance Challenges by Practice Area: Advertising" in Corporate Compliance Practice Guide: The Next Generation of Compliance (LexisNexis, 2009). He is also the author of the chapter "Developing an Advertising Compliance Program" in Advertising and Marketing Litigation Best Practices (Aspatore, 2007). He has also served as the "Legalease" columnist for Shoot magazine.


    Roberto Arochi

    Roberto’s practice at A&L consists of Patent, Trademark and Copyright Counseling and Litigation, IP Enforcement, Anti-Counterfeiting, Border Measures, Information Technologies and Food Law. Prior to establishing A&L, he was responsible for the administration and coordination of the IP Department of a major international firm. Roberto founded A&L in 1994 and is widely recognized as one of Mexico’s top IP law practitioners. He has authored several articles, including ‘Overlapping IP Rights-Mexico,’ published in the Oxford University Press.