A Review of the New FTC Guidance on Disclosures in Digital Advertising

Accreditation Wreath Icon AL
All Courses Available iOS/Android Web

All Courses Available iOS/Android Web

About This Course

Advertising has taken over almost every aspect of our daily lives. Beyond billboards and commercials, viewers are constantly exposed to marketing, whether watching TV, surfing the web or shopping, making it even more difficult for attorneys to advise advertisers in ensuring their disclosures fall within the boundaries of the legal requirements. This of-the-moment CLE course, presented by leading experts in the field, will explain the recent update to the guidance on disclosures.

The course will include:

  • Clear and conspicuous online disclosures
  • Multiple platform advertising
  • Viewing space and disclosures
  • The FTC's new "as close as possible" standard
  • New guidance on labeling hyperlinks
  • Required website revisions
  • Pop-up disclosures
  • Disclosures on space-constrained platforms, such as Twitter
  • Effectiveness assessments regarding disclosures
  • And much more...
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