Everything You Always Wanted to Know About #Hashtags But Were Afraid to Ask

Accreditation Wreath Icon AL
SKU: ADV1800
All Courses Available iOS/Android Web

All Courses Available iOS/Android Web

About This Course

Hashtags are a critical component to advertising today. With one simple symbol, they offer a vast world of information including content, data, geography, and categorization. But all that information sharing can also pose a legal risk for advertisers by violating state and federal advertising laws and infringing on the rights of third parties. This CLE course, presented by Frankfurt Kurnit’s Jeffrey A. Greenbaum and Hannah Taylor, will present the best practices for using hashtags, explain the legal boundaries of using hashtags and how to stay within them. The course will review how hashtags are used in advertising, how they serve to create advertising claims and legal disclosures and the danger of a hashtag becoming a bashtag. The course will also explain how to apply FTC rules, avoid IP claims, and trademark a hashtag. A review of real life cases and recent litigation will also be presented.
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